World’s Best Global Marketplace Sales Platform Recommendations

More and more online sellers prefer to sell their goods in large markets or marketplaces, both on a national and local scale. In addition to the local market, the global market is now easier and more common. But for most businesses that are still hesitant to join the marketplace, it’s time to think bigger and outside their usual market contranewyork.

Today, millions of buyers worldwide flock to the global e-commerce market. Joining this marketplace is the fastest opportunity to test and penetrate new international markets. Vivid examples are Amazon and Alibaba which know very well that e-commerce has observed the trend that more and more players are entering the marketplace. As also one expanding the wings of the business by opening greater opportunities.

Then do you want to start selling online with a more global market coverage? Make life easier by using one of the many great online marketplaces available as they have worked hard to make their name and image acceptable. Joining a large marketplace will also drive the kind of customer traffic that will give you the opportunity to take your sales to the next level.

The Biggest Benefits of Selling on Online Marketplaces

With the growing popularity of e-commerce marketplaces and online selling, the channel is constantly finding new ways to keep customers happy which is also great news for third-party sellers. This means most marketplaces will go to great lengths to make it as easy as possible for brands and retailers to market, sell, and fulfill. Because the easier it is for you to use the platform, the better the experience for buyers and the more likely they will keep coming back for more.

Here are three very interesting advantages if you join a large marketplace that has already confirmed its name:

Fast launch time

If you’re new to the field of online selling, a marketplace can be a great way to generate revenue and build your brand as you work to drive traffic to your new ecommerce website. Once approved as a third-party seller in the marketplace, you can simply upload your product feed and start selling.
There are lots of tricks you can try especially if you already have your own established online store. Take advantage of ‘where to buy’ widgets/features to direct visitors from their website directly to marketplace product pages, where consumers can add items to their shopping cart without being directly exposed to competitors

Predefined program

All of the largest and most established online marketplaces have programs to help you easily navigate the marketing, selling, and fulfillment waters. Examples include sellers on Amazon, eBay, and Google having access to Amazon Advertising, eBay Promotions Manager, and Google Shopping Actions. Each of these digital marketing programs comes with tools to help you show your products to all the right customers, at the right time. Similar options are available to help sellers meet consumer expectations for fast, free shipping. You can even choose some of them such as having a market warehouse, picking, packing and shipping inventory on your behalf.

Already large customer base

As you might expect, many online marketplaces have a very large audience of consumers who regularly shop on these sites. Just imagine, between Amazon, eBay, and Walmart alone, you’re looking at almost 500 million monthly active visitors. But did you know that many of those consumers start with the marketplace when they want to buy a product? They don’t even care about Google or retail websites. In fact 56% of all product searches now start and often end on Amazon.